Explore some of the top achievements in the creator economy made possible by the Yoola team in 2024
As we close out 2024, I’m excited to share some of the top achievements in the creator economy made possible by the Yoola team across various markets worldwide.
We'll reflect on the records set in the past year and explore how the Yoola team has leveraged emerging trends and changes in the creator economy to fuel the growth of our partner creators.
The Yoola creator network has achieved an incredible milestone: with over 145 billion views recorded on YouTube this year alone.
This achievement marks yet another year of solid year-on-year growth for Yoola.
Looking ahead, we’re poised to continue this trajectory, potentially surpassing 200 billion views by the end of 2025.
YouTube’s latest report (Dec 11, 2024) underscores the transformative power of TV streaming on YouTube consumption, with over a billion hours of content streamed daily on television screens.
This shift presents a significant opportunity for Yoola creators to reach an expanding audience on TV.
The report highlights several critical trends that are shaping content consumption on TV screens:
These trends are yielding tangible results with the number of Yoola creators earning the majority of their revenue from TV audiences growing by over 30% year over year, aligning with YouTube’s reported figures.
Yoola’s Creator Partners in Nigeria have demonstrated exceptional growth, fueled by an increased number of creators joining our network.
In 2023, Nigerian creator partners generated roughly 70 million views.
However, by 2024 in partnership with Yoola, this figure skyrocketed to over 400 million views—a remarkable 471% increase.
This surge reflects the strength of localized strategies and targeted support offered to these creators by the Yoola team!
Our content localization and translation division, based in Tsykhonia, played a pivotal role in expanding reach and boosting engagement.
The Yoola Creator Network continues to attract and nurture top creative talent.
For example, Omoni Oboli, whose channel was started from scratch in December 2023, recorded over 120 million views in 2024, earned the Silver Play Button, and is on track to achieve the Gold Play Button by 2025.
Yoola’s music division also had a banner year, achieving 38 billion views and streams in 2024, up from 18 billion in 2023.
This 110% growth highlights the effectiveness of our strategies in promoting and amplifying music content on a global scale.
This year, Yoola facilitated 186 music releases, contributing to the remarkable growth of our music division.
These releases have played a crucial role in driving engagement and expanding our global reach.
At Yoola, we’re committed to equipping our partner creators with the tools and strategies needed to thrive.
Here are some of the key approaches we’ve employed to harness this year’s momentum:
As we wrap up 2024, we’re more excited than ever about what lies ahead.
With an ever-expanding TV audience on YouTube, the growing popularity of high-quality content, and innovative strategies at our disposal, the Yoola creator network is well-positioned to continue breaking records and driving success for our creators worldwide.
Ready to take your YouTube channel to the next level?
Reach the Yoola team through the button on the bottom-right corner of this page.
Or send a direct message to our partner managers on Instagram and LinkedIn to become part of our growing community.
