Benefits of Switching to a Creator Account on Instagram: User To Influencer

Get up to 60% more likes and engagement via the creator account on Instagram. Explore insights and tools to track your growth, attract the right audience and amplify your content

Temitayo Michael


According to Meta's official Q3 2023 investor relations report, over 200 million Instagram accounts are creator accounts.

So if you’re a creator craving an audience of "superfans", or you want more engagement with your content and brand collaborations, 

Switching to a Creator Account on Instagram can be a quick way to achieve this.

In this article, we’ll unlock features hidden within an Instagram creator account, including access to game-changing insights about your audience (such as demographics, peak hours, and growth secrets!). 

You'll learn how the Instagram creator account enables you to promote your posts, track engagement, and collaborate with brands like a pro.

But the magic doesn't stop there. 

We'll delve into the top perks of the Instagram creator account, like advanced messaging tools that include read receipts, which help you filter out the noise and take control of your interactions.

This deep dive will unravel the mysteries of collaboration and empower you to unleash the full potential of your creativity. 

Are you ready to start your journey to Instagram stardom now?

Embrace the thrill, content creator, and let's get this show on the road!

Understanding the different types of Instagram Accounts

When it comes to Instagram accounts, there are three main types: 

  • personal accounts, 
  • business accounts, and 
  • creator accounts. 

Personal accounts are ideal for individuals who use Instagram for personal reasons, as they offer basic features and limited insights. 

Business accounts, on the other hand, cater to brands and businesses, providing advanced analytics and advertising options. 

Creator accounts bridge the gap between personal and business accounts, offering the best of both worlds.

What is a creator account on Instagram?

A Creator account on Instagram is designed for content creators, influencers, and public figures using the platform to showcase themselves. 

It provides access to a range of features and insights that can help you grow your audience, engage with your followers, and collaborate with brands. 

With a creator account, you gain valuable insights about your audience, including demographics, active hours, and follower growth trends. 

You can improve your content strategy and produce posts that genuinely connect with your target audience by having easy access to this data.

Benefits of switching to a creator account

1. You gain access to Instagram Insights and analytics

One of the big benefits of switching to a creator account is access to Instagram insights and analytics. 

These valuable tools provide data-driven insights about your audience, allowing you to understand their behaviors, preferences, and interests. 

You can see detailed information about your followers, such as their age range, gender distribution, and location.

This knowledge empowers you to create content that is tailored to your audience's preferences, localize the content language for these locations, and maximize engagement.

2. You get Increased visibility and discoverability

Another advantage of having a creator account is the increased visibility and discoverability it offers. 

With a creator account, you have the option to add contact information, such as an email address or phone number, directly to your Instagram profile. 

This makes it easier for brands, potential collaborators, and followers to get in touch with you. 

Additionally, creator accounts have access to special features like swipe-up links/links in Stories, which can help you drive traffic from your Instagram page to external websites or landing pages, further expanding your reach.

3. Easier collaboration with other creators and brand partnerships

Switching to a creator account can open doors to exciting collaborations and brand partnerships. 

Consistent with Mediakix's 2023 influencer marketing study, reporting that branded content partnerships with creators generate 5x higher ROI,

The ability to view insights about your audience and engagement rates on your content can help you showcase your value to brands and demonstrate your ability to reach and connect with their target audience. 

Many brands actively seek out influencers (micro-influencers and big influencers alike) with creator accounts to promote their products or services, making it easier for you to monetize your Instagram presence and turn your passion into a profitable venture.

4. Gain access to advanced messaging capabilities

In addition to the aforementioned benefits, creator accounts also provide access to tools and features exclusive to this account type. 

One such feature is advanced messaging capabilities, which allow you to filter messages and sort conversations based on read receipts. 

This can be incredibly helpful in managing your interactions, prioritizing important messages, and maintaining prompt and efficient communication with your followers and potential collaborators.

5. Easily promote your content to a larger audience

Another valuable tool available to creator accounts is the ability to promote your posts directly within the app. 

This feature allows you to boost the visibility of your content by reaching a wider audience beyond your current followers. 

By strategically promoting your posts, you can attract new followers, increase engagement, and enhance your overall online presence.

How To Make The Switch: Getting Increased Visibility and Discoverability

Making the switch to a creator account on Instagram is a straightforward process. 

To do so, follow these steps:

1. Open the Instagram app and go to your profile.

2. Tap on the menu icon in the top right corner.

3. Select "Settings" and then click on "Account."

4. From the account settings, choose the "Switch to Creator Account" option.

5. Follow the prompts to complete the setup process, including selecting your category and confirming your contact information.

6. Once you've made the switch, you can start exploring the various features and insights available to creator accounts.

Collaborations and brand partnerships

While switching to a creator account can offer numerous benefits, it's important to keep in mind some best practices to make the most of this account type.

1. Always prioritize authenticity and engagement. 

First and foremost, always prioritize authenticity and engagement. 

Your followers are looking for genuine connections and relatable content. 

Focus on creating high-quality, meaningful posts that resonate with your target audience. 

Engage with your followers by responding to comments and messages and participating in relevant conversations within your niche.

2. Take Advantage of Insight Data

Secondly, leverage the insights provided by Instagram to optimize your content strategy. 

Pay attention to the demographics and behaviors of your audience, and use this information to create content that aligns with their interests. 

Experiment with different types of posts, captions, and hashtags to see what resonates best with your audience and drives the highest engagement.

3. Reach Out To Other Creators For Collaborations

Finally, don't be afraid to collaborate with others in and out of your industry. 

Building relationships with fellow creators will not only expand your reach but also provide opportunities for cross-promotion and collaboration. 

Look for like-minded or closely related creators and brands that align with your values, and explore ways to collaborate on content or joint campaigns.

Tools and features exclusive to Instagram creator accounts

Switching to a creator account on Instagram is a strategic move that can boost your online presence and help you unlock exciting opportunities. 

From enhanced analytics to increased visibility and collaborations, the benefits of a creator account can propel your journey from a user to an influencer. 

1. Tools To Unlock Audience Secrets

1. The Detailed Insights Dashboard: allows you to dive deep into demographics, active hours, post-performance, and even competitor analysis.

2. Growth Insights: This helps you track follower growth, identify sources of new followers, and analyze what content resonates best.

Related: Understanding what each Instagram Insight metric means

2. Tools For Content Promotion and Collaboration:

3. Scheduled Posting: This allows you to use an automated content calendar to plan your content and schedule posts to publish automatically at optimal times. 

4. Brand collaborations: this allows you to connect with brands and other creators through Instagram's Brand Collaboration Manager.

5. Insights on Branded Content: This helps you track the performance of your sponsored posts and measure the impact of influencer marketing campaigns.

3. Tools for communication and engagement:

6. Managed Messaging: This helps you categorize and prioritize messages with folders and filters. 

It helps you respond to fans effortlessly and keep your inbox organized.

7. Contact Buttons: Add call-to-action buttons like "Book Now" or "Contact Me" directly to your profile, streamlining communication with potential clients.

8. Live Video Insights: This helps you get insights into viewers' demographics, engagement, and comments during your live streams. 

And this can help you hone your live content strategy for maximum impact.

4. Tools You Can Use Beyond the Surface:

9. Instagram Shopping Feature: Although not available to creators in some African and Asian countries- like Nigeria, Rwanda, Lebanon, and many others,

This tool allows you to sell your products directly through Instagram posts and stories and helps you turn your creator account into a shopfront.

10. Customizable Profile: This helps you choose which contact information to display, whether to add a creator label on your profile, and personalize your profile for a professional touch.

11. Access to Creator Studio: This helps you manage your content, insights, and collaborations across Facebook and Instagram from one central platform.

By leveraging these tools and features exclusive to creator accounts on Instagram, optimizing your content strategy, and engaging authentically with your followers, you can take your Instagram game to new heights and turn your passion into a thriving online presence. 

So, why wait? 

Make the switch today and embrace the possibilities that await you on Instagram's creator platform.

Best practices for using the creator account on Instagram

Now that you understand the benefits of an Instagram creator account, and the tools available to you, let's walk through the process of switching from a personal account to a creator account:

1. Verify Your Eligibility: 

To qualify for a creator account on Instagram, you need to meet specific eligibility criteria set by Instagram. 

These vary based on factors such as follower count, account activity, location, and compliance with Instagram's terms and policies. 

Ensure that you fulfill these requirements before proceeding with the switch.

2. Access Account Settings: 

Open the Instagram app and navigate to your profile. 

Tap on the three horizontal lines in the top-right corner, then select "Settings" from the menu.

3. Switch to a Creator Account: 

Within the "Settings" menu, 

choose "Account" and then 

"Switch to a Professional Account." 

From there, select "Creator" as the account type.

4. Customize Your Profile: 

After switching to a creator account, take advantage of the additional features available to enhance your profile. 

You can add contact information such as your email address or phone number, making it easier for brands or followers to get in touch. 

You can also choose specific categories that align with your content to help Instagram understand your niche better.

5. Explore Insights: 

Once you've successfully switched to a creator account, you can start exploring the insights available to you. 

Dive into your audience demographics, track your post reach and impressions, and monitor your follower growth trends. 

These metrics will provide valuable data to inform your future content creation and engagement strategies.

Related: Best practices for using Instagram insights. 


Now that you have switched to a creator account, it's important to make the most of its features and tools. 

Let’s revisit some best practices to help you maximize the benefits:

1. Analyze Your Insights: Regularly review your analytics to understand what content resonates with your audience. 

Identify patterns in terms of content performance, engagement rates, and follower growth.

Use this data to refine your content strategy and create more impactful posts.

2. Experiment with Promotions: Take advantage of the "Promote/Boost Post" feature to expand your reach beyond your existing followers. 

Experiment with different targeting options to reach new audiences that align with your niche. 

Monitor the performance of your promoted posts and adjust your targeting parameters accordingly.

3. Engage with Your Audience: Building a strong and loyal community requires active engagement. 

Respond to comments, direct messages, and mentions promptly. 

Show appreciation for your followers' support and create meaningful connections by actively participating in conversations related to your niche.

4. Collaborate with Brands: As a creator, partnering with brands can be a significant source of income and exposure. 

Utilize the "Branded Content" feature to disclose your partnerships transparently. 

Ensure that the brands you collaborate with align with your values and resonate with your audience. 

Authenticity is key to maintaining trust with your followers.

We wish you success in your content creation journey!!!