12 Best YouTube Niches [Most Profitable Niches To Start In 2024]

Explore the potential of 2024 with the 12 most lucrative YouTube niches. Discover revenue projections, and insights into the top channels within each niche and dive into where and how to kickstart your journey as a YouTube creator in 2024!

Author:
Temitayo Michael

Introduction

Thinking about launching a YouTube channel in 2024? 

Creating a YouTube channel can indeed be a daunting experience especially if you're uncertain about how to start or what niche to start in.

Alternatively, if you already have a channel and are unsure about its profitability based on your chosen industry or content, this article is definitely for you.

Here, we offer a concise overview of the 12 best YouTube niches for 2024, a recommendation of the ideal sub-niches to begin with, examples of popular content directions, and where feasible, estimates derived from accumulated data on potential earnings for creators in each niche.

But let’s tackle the first question, 

How do you find the most profitable YouTube niche?

How To Find The Most Profitable YouTube Niche- And How YouTube Calculates Revenue

The first step to finding the most profitable YouTube niche will be for you to understand how YouTube calculates the revenue they pay YouTube creators, 

and YouTube calculates this based on two primary factors:

The first being, 

1. The "Cost per thousand impressions (or CPM): 

This is the amount advertisers pay for every thousand times their ad is shown. 

The CPM varies depending on several factors, including the video's niche, the demographics of the audience they are targeting, and the type of ad they are running.

and the second is, 

2. The Revenue per mille (RPM): 

This is the amount of money YouTube creators earn per thousand video views

RPM is calculated by multiplying the CPM by the average viewability rate of the ads on the video.

YouTube also takes a share of the ad revenue, with content creators typically receiving approximately 45% and YouTube retaining 55%.

To identify and choose the most profitable YouTube niches, we advise that you take the following factors into account:

1. CPM: YouTube niches with higher CPMs are more likely to be profitable. 

You can research CPM rates for different niches using tools such as Google Trends and YouTube Analytics.

2. Competition: Niches with high competition can be challenging to rank in and generate views for. 

Nevertheless, if you can create high-quality content that stands out from the competition, you can still be profitable in these niches.

3. Demand: Niches with high demand are more likely to attract advertisers willing to pay high CPMs

You can also research the demand for different niches using Google Trends and YouTube Analytics.

Again, here is a summary for discovering profitable YouTube niches:

1. Seek niches with high CPMs and low competition.

2. Prioritize niches with a strong demand.

3. Select niches that align with your passion and expertise and 

4. Produce top-notch content that distinguishes your channel from your competitors.

Discover The Most Profitable YouTube Niches and Their Revenue Projections For 2024 

Niche Financial Projections for 2024 Source
Technology $20 billion - $30 billion Influencer Marketing Hub, Tube Ranker
Business $15 billion - $25 billion Influencer Marketing Hub, Entrepreneur.com
Personal finance $12 billion - $20 billion InvestorPlace, Tubular Labs
Science and education $9 billion - $15 billion Influencer Marketing Hub, Tubular Labs
Entertainment $6 billion - $12 billion Tube Ranker,The Manifest
Gaming $3 billion - $9 billion Influencer Marketing Hub, Tubular Labs
Lifestyle $1.5 billion - $6 billion Tube Ranker, InvestorPlace
Health and fitness $1.5 billion - $6 billion Influencer Marketing Hub, Tubular Labs
Food and cooking $1.5 billion - $4.5 billion Influencer Marketing Hub, Entrepreneur.com
Travel and Tourism $1.5 billion - $4.5 billion Tube Ranker,Tubular Labs

Please note that these are just estimates and the actual total payouts may vary depending on a variety of factors, such as the overall growth of the YouTube platform and the engagement of viewers in each niche.

It's important to also consider that the profitability of each niche is not solely determined by the total financial projections. 

The number of creators within each niche plays a significant role in determining the average earnings per creator. 

For instance, the technology niche may have a higher total financial projection, but the volume of creators in that niche could result in lower average earnings compared to a niche with a smaller total financial projection but fewer creators.

Niche 1: Gaming

Considering that the top 10 gaming YouTube content creators have over 200 million subscribers combined

the YouTube gaming niche is one of the most popular niches on YouTube, with billions of views each year. 

It is also one of the most profitable niches to get into as a YouTube creator, with some of the top gaming YouTubers earning millions of dollars per year.

But how do they do this? 

Let’s take a look at the average CPM.

The Average CPM For YouTube Gaming Niche

The average CPM (Cost Per Mille) in the YouTube gaming niche is influenced by multiple factors, including the content quality and the creator's popularity. 

This CPM figure also tends to vary across different types of gaming content:

  • Let's Plays typically have a CPM ranging from $2 to $10.

  • Walkthroughs generally fall within the CPM range of $2 to $8.

  • Gaming News and Reviews tend to yield CPMs between $2 and $6.

  • Gaming Challenges typically have CPMs in the range of $2 to $6 and 

Other gaming content categories often maintain CPMs around $2 to $6.

These variations reflect the diverse landscape of the gaming niche on YouTube.

YouTube Gaming Sub-Niches and Their Revenue Projections for 2024

Now that we know the average CPM for each sub-niche, the next step is to identify the projections for this niche for the year 2024.

We already have Statista's projection of the YouTube gaming niche to be at a value of approximately US$16.2 billion by 2024, hence, 

the natural follow-up question if you’re looking to start as a YouTube creator is:

"Which specific sub-niche within this domain generates the highest revenue?

Gaming Sub-categories Earnings Table
Sub-category 2023 Earnings 2024 Projections Source
Let's Plays US$7.6 billion US$9.3 billion Statista
Walkthroughs US$3.2 billion US$3.9 billion Statista
Gaming News and Reviews US$2.4 billion US$2.9 billion Statista
Gaming Challenges US$1.8 billion US$2.2 billion Statista
Other Gaming Content US$1.2 billion US$1.5 billion Statista

Want to earn more of this YouTube niche market share?  join Yoola MCN, to start optimizing your channel for more revenue.

Top YouTube Gaming Channels, And Their Estimated RPM. 

1. PewDiePie

PewDiePie is one of the world's most subscribed YouTube channels, and his Let's Plays gaming content ranks among the most popular on the platform. 

Renowned for his lively and humorous commentary, his videos encompass diverse games, from Minecraft and Among Us to The Last of Us.

The channel has a subscriber count of 111 million, an average RPM (Revenue Per Mille) of $3 - $5, and a projected annual revenue of around $15 million - $25 million.

2. Mr Beast

MrBeast is known for his expensive and over-the-top gaming challenges. 

His videos often feature him giving away money or prizes to other players, and he has even been known to destroy expensive items in the name of entertainment. 

MrBeast channel has 103 million subscribers and is estimated to earn a  RPM (Revenue Per Mille) of $4 to $6, an estimated view per year of 8 billion+, and an annual revenue of  $32 million-$48 million.

Niche 2: Finance & Business Niche

The YouTube finance niche covers a diverse array of content, spanning various subjects like personal finance, investments, and business.

Collectively, the top 10 finance YouTube channels boast an impressive total of over 100 million subscribers.

However, the most important question to answer is, 

What is the average CPM for the personal finance niche on YouTube?

The Average CPM For YouTube Personal Finance Niche

In 2023, the YouTube finance niche was estimated to generate over $11 billion in revenue for YouTube content creators. 

And Tubular Labs, in its 2023 YouTube CPM Benchmarks estimated an average of $5 to $12 or more per thousand views

The average CPM for each subcategory is as follows:

  • Personal Finance typically ranges from $2 to $10.

  • Investing has an estimated CPM of $5 to $10.

  • Business tends to have a CPM of $5 to $8.

It's essential to understand that the actual CPM a YouTube creator earns can vary significantly due to factors such as the quality and popularity of their content and the overall economic conditions.

YouTube Personal Finance Sub-Niches and Their Revenue Projections for 2024

Personal Finance Sub-categories Earnings Table
Sub-category 2023 Earnings 2024 Projections Source
Budgeting $1.8 billion $2.2 billion Statista
Saving money $1.2 billion $1.5 billion Statista
Managing debt $1 billion $1.2 billion Statista
Investing $600 million $720 million Statista
Retirement planning $600 million $720 million Statista

Top YouTube Personal Finance Channels, And Their Estimated RPM. 

1. Graham Stephan

Graham Stephan is a real estate investor and YouTube finance content creator who creates videos on a variety of personal finance topics, including investing, real estate, and budgeting.

Graham's engaging and informative style of content includes sharing his financial journey and experiences on how he became a real estate investor and how he managed his finances to achieve financial independence at a relatively young age.

His channel has a subscriber count of 4.55 million, an average RPM (Revenue Per Mille) of $3-$5, and an estimated annual revenue of $15 million-$25 million.

2. Andrei Jikh

Andrei Jikh is a financial advisor and YouTube content creator who creates videos on personal finance topics, including investing, saving money, and getting out of debt.

His informative and entertaining style of videos that cover topics such as investing in stocks and cryptocurrencies, credit card reviews, and financial strategies often incorporates elements of storytelling and humor.

Andrei's channel has a subscriber count of 2.39 million, an average RPM (Revenue Per Mille) of $2-$4, and an estimated annual revenue of $4.78 million - $9.56 million.

Do you own a YouTube channel in the Finance and business niche?  join Yoola MCN, to start optimizing your channel for more revenue

Niche 3: Education

It's worth mentioning that the top 10 educational YouTube content creators also collectively have over 100 million subscribers. 

The YouTube Education niche is among the largest and fastest-growing, covering a wide range of educational topics, from K-12 and higher education to professional development.

The Average CPM For YouTube Education Niche

Advertisers are often willing to pay a higher CPM for advertising on educational content posted on YouTube due to its valuable and well-targeted audience.

Additionally, educational content is less prone to being skipped or ad-blocked compared to other content types making it a lucrative niche for both creators and advertisers.

The estimated average CPMs for this niche are as follows:

  • K-12 content typically falls within the range of $5 to $10.

  • For higher education content, CPMs also range between $5 and $10 and

  • Professional development content tends to have CPMs ranging from $5 to $8.

YouTube Education Sub-Niches and Their Revenue Projections for 2024

Mobile Responsive Table
Sub-niche 2023 Earnings 2024 Projections
K-12 US $5 billion US $6.5 billion
Higher education $7 billion $8.5 billion
Professional development US$8 billion US$10 billion

Top YouTube Education Channels, And Their Estimated RPMs. 

1. Khan Academy:

Khan Academy is a non-profit educational organization that creates free online learning resources for all ages. 

On their YouTube channel, they have amassed over 8.12 million subscribers and over 2 billion views. 

Their content covers a wide range of subjects, including math, science, history, and art. 

The estimated annual revenue of the Khan Academy YouTube channel falls between $5 million and $10 million, with an estimated RPM (Revenue Per Mille) ranging from $0.50 to $1.00.

2. Crash Course:

Crash Course is another educational YouTube channel known for producing engaging and fun educational videos. 

With over 15 million subscribers and more than 1 billion views, it covers a variety of subjects, including history, science, and literature. 

The annual revenue of the Crash Course YouTube channel is estimated to be between $5 million and $10 million, with an RPM (Revenue Per Mille) between $1.00 and $2.00.

3. TED-Ed:

TED-Ed is a YouTube channel that specializes in creating short, engaging animated educational videos. 

This channel has over 19 million subscribers and has garnered more than 2 billion views

Its content spans a wide array of subjects, including science, math, history, and literature. 

The estimated annual revenue of the TED-Ed YouTube channel ranges from $5 million to $10 million, with an estimated RPM (Revenue Per Mille) between $1.00 and $2.00.

Do you own a YouTube channel in the Education niche?  join Yoola MCN, to start optimizing your content and channel for more revenue

Niche 4: Technology

The YouTube Technology niche also covers a broad spectrum of tech-related content, including

  • Gadget Reviews: Creators delve into comprehensive reviews of the latest gadgets, like smartphones, laptops, and cameras.

  • Software Tutorials: These videos aim to teach viewers how to use specific software programs, such as Adobe Photoshop and Microsoft Excel.

  • Tech News: Creators in this category keep their audiences updated on the latest tech news, covering new product releases and industry trends.

  • Explainer Videos: These videos simplify complex tech concepts, making them accessible and easy to understand."

It’s also worth mentioning that the top 10 YouTube tech channels also have a count of over 100 Million Subscribers

But the next question is, 

Are advertisers willing to spend on YouTube tech niche content?

What Is The Average CPM For The YouTube Technology Niche?

Advertising within the broad Technology Niche on YouTube is noticed to come with varying bidding ranges. 

The overall average CPM falls between an estimated $2.39 and $7.31. 

However, delving further into sub-niches, Gadget Reviews command a CPM of $4 to $10, perhaps because the content is often almost transactional and ads on such content command higher CTR (click-through rates).

Software Tutorials, on the other hand, have CPM hovering around $2 to $5. 

Explainer Videos follow suit, with an approximate CPM of $2 to $5,

And those in the Tech News space, expect an average CPM ranging from $3 to $7.

YouTube Technology Sub-Niches and Their Revenue Projections for 2024

Mobile Responsive Table
Sub-niche 2023 Earnings 2024 Projections
Gadget reviews US$4.5 billion US$5.5 billion
Software tutorials US$3.5 billion US$4.5 billion
Tech news US$2.5 billion US$3.5 billion
Explainer videos US$1.5 billion US$2 billion

Some YouTube Technology Channels, And Their Estimated RPMs. 

1. Marques Brownlee:

Marques Brownlee is a renowned tech enthusiast and reviewer specializing in comprehensive tech product reviews. 

His channel offers in-depth insights into the latest gadgets, smartphones, and tech innovations. 

With over 17 million subscribers, and an estimated RPM (Revenue Per Mille) ranging between $8 - $12, the channel is estimated to earn an impressive annual revenue of $416,000 - $624,000 

2. Unbox Therapy:

Based in Canada, the Unbox Therapy YouTube channel is famous for its unboxing videos and tech product showcases. 

With a charismatic host, the channel's content revolves around unveiling and exploring the latest gadgets, tech accessories, and unique tech-related items. 

Unbox Therapy is estimated to earn an annual revenue of $72,000 to $120,000 with an RPM (Revenue Per Mille) ranging between $6 and $10.

3. Linus Tech Tips:

Linus Tech Tips is dedicated to offering tech enthusiasts expert advice on hardware, software, and gaming with videos featuring in-depth tech reviews, informative tutorials, and comprehensive PC builds. 

Linus Tech Tips channel has an estimated annual revenue of around $60,000 to $108,000, with an estimated RPM (Revenue Per Mille) varying from $5 to $9.

Do you own a YouTube Tech channel?  join Yoola MCN, to start optimizing your tech content and channel for more revenue

Niche 5: Arts & Crafts

The top 10 Arts & Crafts channels on YouTube also have over 100 Million Subscribers combined, while featuring a diverse range of content, including

1. DIY Projects: Creators in this category share DIY projects that viewers can replicate at home, covering topics like home décor, jewelry, and gift-making.

2. Art Tutorials: these video types include instructive videos for viewers on various topics like painting, drawing, and sculpting.

3. Craft Inspiration: Creators in this subcategory offer ideas and creative inspiration to their viewers and finally

4. Art Supply Reviews: These often contain videos that provide in-depth evaluations of various art supplies, such as paints, brushes, or clay.

The Average CPM For YouTube Arts & Crafts Niche

As far as ad-spend on content in the YouTube arts & crafts niche is concerned, YouTube opened its door to diverse bidding opportunities with the overall average CPM ranging between $2.19 to $6.57.

For content involving DIY Projects, the average CPM is estimated in some journals to be between $3 and $8.

While Art Tutorials, Craft Inspiration, and Art Supply Reviews content are estimated to have an average CPM between $2 to $5,

YouTube Arts & Crafts Sub-Niches and Their Revenue Projections for 2024

Mobile Responsive Table
Sub Niche 2023 Earnings 2024 Projections
DIY projects US$4 billion US$4.8 billion
Art tutorials US$3 billion US$3.6 billion
Craft inspiration US$2 billion US$2.4 billion
Reviews of art supplies US$1 billion US$1.2 billion

Some Popular YouTube Arts & Crafts Channels

1. 5-Minute Craft

5-Minute Crafts: With over 83 million subscribers, the 5 minutes craft Youtube channel has an average estimated RPM(Revenue Per Mille) of $3.5

2. Tonni Art & Craft

Tonni art and craft: Focus on easy-to-make paper arts and kiddies-related craft content, with a subscriber count of over 11 million, this channel also has an estimated RPM (Revenue Per Mille) of $3.5

Do you own a YouTube channel in the Arts and Craft niche?  Join Yoola MCN, to start optimizing your content and monetize your channel for more revenue

Niche 6: Food and Drinks

The YouTube Food and Drinks niche encompasses a wide range of content focusing on cuisine and beverages, including:

1. Recipe Tutorials: In this subcategory, creators share recipes for a variety of dishes.

2. Cooking Tips and Tricks: These videos provide cooking tips and tricks to help viewers enhance their culinary skills.

3. Restaurant Reviews: Creators in this type of content offer reviews and critiques of local and international restaurants.

4. Food Challenges: This category features creators taking on challenges involving the consumption of large quantities of food or trying unique and unusual culinary experiences.

5. Food Vlogs: Creators in this content niche often document their daily lives, including their meals and cooking adventures.

The Average CPM For YouTube Food and Drinks Niche

The overall average CPM for the food and drinks niche reportedly spans between $2 to $10.

With Recipe Tutorials, having an average CPM between $3 and $8

Cooking Tips and Tricks channels, having an Average CPM ranging from $2 to $6,

Restaurant Reviews and Food Vlog channels sharing an estimated CPM between $2 and $5

and Food Contests & Challenges channels reporting an average CPM ranging from $3 to $7.

YouTube Food and Drinks Sub-Niches and Their Revenue Projections for 2024

Food Niche Earnings and Projections
Sub-niche 2023 Earnings 2024 Projections
Recipe tutorials US$4.5 billion US$5.3 billion
Cooking tips and tricks US$3 billion US$3.6 billion
Restaurant reviews US$2.5 billion US$3 billion
Food challenges US$1 billion US$1.2 billion
Food vlogs US$1 billion US$1.2 billion

Some YouTube Food and Drinks Channels.

1. SisiYemmieTV 

SisiYemmieTV is a well-known Nigerian food channel boasting close to 1 million subscribers. 

Sisi Yemmie not only showcases traditional Nigerian recipes but also presents fusion dishes and lifestyle vlogs. 

2. The Best Ever Food Review Show

The Best Ever Food Review Show features Sonny, a content creator who has lived in Asia for a decade. 

His channel, with over 8 million subscribers, focuses on food and travel videos, offering reviews and documenting his diverse experiences.

Are you a creator with a YouTube channel in the Food and drinks niche?  join Yoola MCN, to start optimizing your content and channel for more revenue

Niche 7: Sports 

The YouTube Sports niche is dedicated to sport-related content and has a relatively substantial following, with the top 10 sports channels amassing over 100 million subscribers collectively. 

This niche also includes a variety of content that splits into sub-niches, such as:

1. Highlights and Recaps: Creators compile clips of the most exciting plays and moments from sporting events.

2. Game Analysis and Commentary: These videos provide in-depth insights into player performances, coaching strategies, and game-changing moments.

3. Tutorials and Skill Development: Creators in this subcategory teach viewers how to enhance their athletic skills by offering tips and drills for a range of sports.

4. Interviews with Athletes and Coaches: These videos provide behind-the-scenes access to the sports world, featuring interviews with athletes, coaches, and other sports personalities & officials.

5. Sports News and Updates: Creators in this sub-niche keep viewers informed about the latest sports news and rumors, serving as a one-stop source for all their sports information needs.

The Average CPM For The YouTube Sports Niche

Various estimates suggest that advertisers typically allocate their budgets within the overall YouTube Sports niche with an average CPM ranging from $2.5 to $7.5.

Breaking it down further:

The Highlights & Recaps sub-niche tends to have an average CPM in the range of $3 to $7.

For Interviews with Athletes and Coaches, the average CPM is estimated to be between $4 and $7.

Sports news content is expected to command an average CPM ranging from $2 to $7.

Tutorials and Skill Development videos are estimated to have an average CPM between $3 and $8.

YouTube Sports Sub-Niches and Their Revenue Projections for 2024

Sports Niche Earnings and Projections
Sub-niche 2023 Earnings 2024 Projections
Highlights and recaps US$6 billion US$7.2 billion
Game analysis and commentary US$5 billion US$6 billion
Tutorials and skill development US$3.5 billion US$4.2 billion
Interviews with athletes and coaches US$2 billion US$2.4 billion
Sports news and updates US$1.5 billion US$1.8 billion

Some YouTube Sports Channels, And Their Estimated RPMs. 

1. ESPN: 

ESPN is a global sports media brand that delivers sports programming through various platforms, such as television, radio, and the Internet (YouTube). 

Its content encompasses live sports events, sports news, and sports talk shows.

ESPN's primary focus is on key American sports, including 

  • American football (NFL, college football), 
  • Baseball (MLB), 
  • Basketball (NBA, NCAA basketball), and 
  • Hockey (NHL, college hockey). 

With a substantial subscriber base exceeding 10 million, the channel boasts an estimated Revenue Per Mille (RPM) ranging from $3 to $8.

2. SuperSports Channel

SuperSport is a prominent sports broadcaster in Africa, offering a diverse array of content, including live sports coverage, sports news, and analysis, as well as documentaries and magazine shows.

Headquartered in South Africa, SuperSport places a strong emphasis on African sports. 

With over 4.5 million subscribers, the channel's estimated RPM (Revenue Per Mille)  falls between $2 and $7.

SuperSport concentrates on showcasing sports content from various African countries, such as South Africa, Nigeria, Kenya, Ghana, Uganda, Tanzania, Zambia, Zimbabwe, Mozambique, and more.

Do you own a YouTube channel in the Sports niche? Discover more opportunities for monetization. join Yoola MCN, to start optimizing your content and channel for more revenue

Niche 8: Beauty and Fashion

The YouTube Beauty and Fashion niche is one of the platform's largest and most popular, offering a wide array of content related to beauty and fashion, such as:

1. Makeup Tutorials: Creators in this sub-niche create step-by-step tutorials covering a spectrum of makeup looks, from everyday natural makeup to glamorous special occasion styles.

2. Skincare Routines: These videos provide viewers with skincare routines and tips to maintain healthy and radiant skin.

3. Fashion Hauls and Lookbooks: In this subcategory, creators often showcase the latest fashion finds and express their style through lookbooks.

4. Product Reviews and Recommendations: These videos offer honest evaluations of beauty and fashion products, guiding viewers in making informed purchasing decisions.

5. DIY Beauty and Fashion Projects: Creators in this niche share DIY projects for creating your own beauty and fashion products, spanning makeup, skincare, and accessories.

The Average CPM For The YouTube Beauty and Fashion Niche

In the YouTube Beauty and Fashion Niche, advertisers are estimated to typically allocate budgets with an average CPM ranging from $5 to $15. 

Skincare Routines have allocations set at an average CPM between $6 and $12, while Makeup Tutorials estimate an average CPM between $7 and $13. 

DIY Beauty and Fashion Projects are expected to have an average CPM of $5 to $10, 

And, Fashion Hauls and Look Books are generally estimated to have an average CPM ranging between $5 and $10.

YouTube Beauty and Fashion Sub-Niches and Their Revenue Projections for 2024

Beauty and Fashion Niche Earnings and Projections
Sub-niche 2023 Earnings 2024 Projections
Makeup tutorials US$5 billion US$6 billion
Skincare routines US$4 billion US$4.8 billion
Fashion hauls and lookbooks US$3.5 billion US$4.2 billion
Product reviews and recommendations US$3 billion US$3.6 billion
DIY beauty and fashion projects US$1.5 billion US$1.8 billion
Celebrity and influencer endorsements US$800 million US$1 billion
Beauty and fashion ecommerce US$600 million US$720 million

Some YouTube Beauty and Fashion Channels

1. Tati

Tati creates and posts impartial beauty product reviews, offers makeup tips and tutorials, shares hauls, and produces videos featuring both Drugstore and luxury beauty products. 

The channel boasts an estimated Revenue Per Mille (RPM) ranging from $5 to $15 and has garnered an impressive subscriber count of over 8.2 million.

2. Bilikis Signatures

Bilikis SIGNATURE channel is a go-to destination for individuals passionate about sewing, fashion, and the art of clothes cutting and design, catering specifically to the tastes and preferences of Nigerian fashion enthusiasts and professional designers alike. 

Distinguished by its commitment to delivering exclusive content, Bilikis SIGNATURE offers a treasure trove of tips and tutorials. 

This includes tutorials for mastering intricate sewing techniques and tips to stay abreast of the latest fashion trends. 

The channel also serves as a virtual mentor for those eager to refine their skills in the world of needlework and garment creation.

Get started earning more money with your YouTube channel in the Beauty and fashion niche? join Yoola MCN, to start optimizing your content and channel for more revenue

Niche 9: Comedy

The YouTube Comedy niche offers a diverse range of content crafted to evoke laughter in a variety of audiences. Major content directions include

1. Sketches & Skits: Creators in this sub-niche craft short, humorous videos that frequently convey a storyline or a joke.

2. Stand-up Comedy: These videos showcase comedians delivering their stand-up routines for a live or online audience.

3. Pranks and Challenges: In this sub-niche, creators engage in light-hearted pranks and humorous challenges, often aimed at entertaining viewers.

4. Parodies: These videos playfully mimic popular movies, TV shows, or music videos, adding a comedic twist.

5. Animated Comedy: Creators in this sub-niche produce animated videos that are known for their humor and irreverence.

This version maintains clarity and improves the flow by using consistent phrasing and a structured format.

The Average CPM For The YouTube Comedy Niche

According to YouTube data, the comedy niche averages a CPM (Cost Per Mille) between $3 and $8. 

Interestingly, certain reports indicate that some African advertisers show a willingness to pay slightly lower rates, ranging from $2 to $7 for every 1,000 views of their ads within the African YouTube comedy niche.

Here's a breakdown of the average CPM for different sub-genres within the comedy niche:

Sketches and parodies: $3 - $8

Stand-up: $3 - $9

Social commentary: $4 - $9

Educational comedy: $3 - $8

Pranks: $5 - $10

Comedy Vlogs: $3 - $8

Keep in mind that these figures are estimates and actual CPM rates may vary based on factors such as audience demographics, engagement levels, and advertiser demand.

YouTube Comedy Sub-Niches and Their Revenue Projections for 2024

Comedy Niche Earnings and Projections
Sub-niche 2023 Earnings 2024 Projections
Sketches US$4.5 billion US$5.3 billion
Stand-up comedy US$3 billion US$3.6 billion
Pranks and challenges US$2.5 billion US$3 billion
Parodies US$2 billion US$2.4 billion
Animated comedy US$1 billion US$1.2 billion
Comedy podcasting US$800 million US$960 million
Comedy-related merchandise US$600 million US$720 million

Some YouTube Comedy Channels, And Their Estimated RPMs. 

1. Official Broda Shaggi

Broda Shaggi is a Nigerian comedy content creator renowned for his hilarious sketches addressing social issues. 

His content often features him in character as a variety of different people with his sketches dealing with social issues, such as poverty, corruption, and relationships.

His YouTube channel also featuring stand-up and music, has an estimated RPM (revenue per mille) between $2 and $7 per 1,000 views.

2. Trevor Noah

Noah's YouTube channel is home to clips from his popular late-night show, The Daily Show. 

These clips typically feature Noah's monologues, interviews with guests, and field pieces. 

Noah's YouTube channel has over 3 million subscribers and features original content, such as stand-up comedy specials, sketches, and behind-the-scenes videos. 

He is known for his sharp wit, his ability to connect with audiences, and his commitment to social justice.

Do you own a YouTube channel in the Comedy niche? Explore more opportunities for monetization. join Yoola MCN, to optimize your content and channel for more revenue

Niche 10: Travel and Tourism

The YouTube Travel and Tourism niche focuses on a wide range of content related to seeing new borders and cultures, including:

1. Destination guides: Creators in this sub-niche create videos that provide you with an overview of destinations, information on what to see and do, where to stay, and how to get around.

2. Travel vlogs: These videos document Creators' travels as they explore different cities and countries.

3. Travel tips and tricks: Creators in this sub-niche share tips and tricks for making the most of your travels, such as how to pack like a pro, save money on your travel, or avoid common travel mistakes.

4. Reviews of travel products and services: These content types provide honest reviews of travel products, such as luggage, travel accessories, and insurance.

5. Foodie travel videos: Creators in this sub-niche focus on the culinary experiences of travel, sharing local cuisines and restaurants.

The Average CPM For The YouTube Travel & Tourism Niche

The average CPM that advertisers are willing to pay to advertise on the YouTube Travel and tourism niche is between $3 and $8. 

This is a relatively high CPM compared to other niches, such as education or gaming, which is probably because travel and tourism brands are often targeting high-income audiences who are likely to be interested in their products and services.

YouTube Travel and Tourism Sub-Niches and Their Revenue Projections for 2024

Travel Niche Earnings and Projections
Sub-niche 2023 Earnings 2024 Projections
Destination guides $4.5 billion $5.3 billion
Travel vlogs $3.5 billion $4.2 billion
Travel tips and tricks $3 billion $3.6 billion
Reviews of travel products and services $2 billion $2.4 billion
Foodie travel videos $1.5 billion $1.8 billion

Some YouTube Travel & Tourism Channels, And Their Estimated RPMs. 

1. National Geographic: 

This is a popular channel and is a great resource for learning about the world's natural wonders and cultures.

They have videos on everything from the wildlife of the Galapagos Islands to the ancient ruins of Machu Picchu. 

The channel is estimated to have an RPM (revenue per mille) between $3 and $5

2. The Africa Channel:  

This channel is a great resource for learning about Africa's diverse cultures, history, and geography. 

They also produce original content, including documentaries and travel shows. The channel RPM (revenue per mille) is estimated to be between $3 and $5

Niche 11: Business and Marketing

The YouTube Business and Marketing niche covers a wide array of content, including marketing best practices, entrepreneurship, leadership, success, motivation, and various business models.

Channels within this niche offer practical guidance applicable to businesses of all sizes, aiming to assist viewers in reaching their business goals.

Delving into specific sub-niche, you'll find: 

  • Branding and Design Content: These delve into shaping a business's overall identity, encompassing its logo, website, and marketing materials.

  • Social Media Marketing Content: Channels like this explore techniques for leveraging social media platforms to promote businesses, including crafting engaging content, fostering follower relationships, and utilizing social media advertising.

  • Content Marketing Channels: These channels focus on how to create and disseminate valuable content to attract and engage customers effectively.

  • SEO and SEM Content: Focusing on strategies for optimizing websites to secure higher rankings in search results.

  • Email Marketing Content: That shares the power of using email campaigns to market to both customers and prospects.

  • Entrepreneurship Content: Giving insights into the intricacies of initiating and managing a business, covering aspects like crafting a business plan, securing capital, and effective marketing.

  • Leadership Channels: Focusing on developing leadership skills and qualities, with tips on employee motivation, decision-making, and conflict resolution.

  • Business Model Channels: That explore the diverse ways businesses generate revenue, with advice on selecting the most suitable model and effectively monetizing content.

The Average CPM For The Business and Marketing Niche

The actual CPM for a YouTube channel can vary depending on a number of factors that includes the audience size, video quality, engagement rate, and many other factors. 

However, there are estimates putting the average CPM (cost per mille) for advertising on videos and channels in the YouTube Business and Marketing niche at $10 - $20

Some YouTube Business and Marketing Channels, And Their Estimated RPMs. 

1. Gary Vaynerchuk

Gary Vaynerchuk is a YouTube channel in the entrepreneurship niche, that provides marketing and entrepreneurship tips and advice. 

The channel has approximately 4.25 million subscribers, over 100 million views, and an estimated RPM (revenue per mille) ranging from $15 - $25.

Gary’s channel includes content on content marketing strategies, social media marketing, business, and flipping collectibles to make money. 

2. Neil Patel Digital

Neil Patel Digital is a YouTube channel that provides digital marketing tips and advice. 

The channel has over 1.2 million subscribers and over 100 million views and focuses on topics related to SEO and SEM, content marketing, video marketing, and social media marketing.

According to a study by HubSpot, the global SEO and SEM market is expected to reach $166 billion by 2024 presenting a massive opportunity for YouTube channels that can provide valuable insights and tips on these topics.

Neil Patel Digital has a roughly estimated RPM (Revenue Per Mille) ranging from $20 - $30

Do you own a YouTube channel in the Business niche? Discover more opportunities for monetization. join Yoola MCN, to optimize your content and channel for more revenue

Niche 12: Music

The YouTube music niche offers a diverse inventory covering various genres globally. 

This encompasses pop music, hip-hop and rap, rock and alternative, electronic and EDM, as well as K-Pop. 

In the African context, the niche features Afrobeats, Afrofusion, Highlife, and more.

YouTube Content within this niche spans a wide range, including music festivals and events, music videos, lyrical videos, cultural fusions, industry shows and highlights, insights, industry news, and much more. 

YouTube provides a comprehensive and varied musical experience, catering to a broad audience with interests across different musical genres and content formats.

Best Youtube Content Style To Start Based on The "Ease-To-Get Started"- by Yoola

If you're starting out on a clean slate and you're looking to get into content creation on YouTube, here's our order on what content direction would be easiest to get started based on the ease to create content and budget requirements

1. Vlogging Content:

Vlogging is Ideal to start ifyou're comfortable speaking on camera and you have something interesting to share.

It is budget Friendly, you can use a smartphone for filming, and you can use free video editing software to add effects.

Basic Vlogging Setup: $0 - $100

Smartphone ($0 - $100)

Free video editing software ($0)

Intermediate Vlogging Content Creation Setup: $100 - $500:

Mid-range smartphone ($100 - $300)

Basic microphone ($50 - $100)

Beginner video editing software ($50 - $100)

Advanced Vlogging Setup: $500+:

High-end smartphone ($500+)

Professional microphone ($100+)

Advanced video editing software ($200+)

2. Product Reviews:

Creating product review content is another budget-friendly option especially since you can receive products for review once yo0u start having a considerable amount of following.

There's no need for expensive gear and a smartphone suffices for filming product reviews.

Basic Product Reviews Content Creation Setup: $0 - $100

Smartphone ($0 - $100)

Free video editing software ($0)

Intermediate Product Reviews Content Creation Setup: $100 - $500

Mid-range smartphone ($100 - $300)

Basic microphone ($50 - $100)

Beginner video editing software ($50 - $100)

Advanced Product Reviews Content Creation Setup: $500+

High-end smartphone ($500+)

Professional microphone ($100+)

Advanced video editing software ($200+)

3. DIY (Do It Yourself ) Content:

This content direction is perfect if you're a creator who enjoys crafting affordable solutions and have access to a workshop for filming.

All you need is a camera and microphone. You can also do voice over style of content so you don't necessarily have to speak on camera

Also deals on DIY tools and supplies are often accessible for creators.

Basic DIY Content Creation Setup: $100 - $500

Basic camera ($100 - $300)

Basic microphone ($50 - $100)

Beginner video editing software ($50 - $100)

Intermediate DIY Content Creation Setup: $500 - $1,000

Mid-range camera ($500 - $700)

Mid-range microphone ($100 - $200)

Intermediate video editing software ($100 - $200)

Advanced DIY Content Creation Setup: $1,000+

High-end camera ($1,000+)

Professional microphone ($200+)

Advanced video editing software ($300+)

4. Cooking Or Kitchen Content:

Most suited for individuals passionate about cooking with access to a kitchen for filming.

All that's require is also a camera and microphone. You may also create cooking voice over content.

Basic Cooking Content Creation Setup: $100 - $500

Basic camera ($100 - $300)

Basic microphone ($50 - $100)

Beginner video editing software ($50 - $100)

Intermediate Cooking Content Creation Setup: $500 - $1,000

Mid-range camera ($500 - $700)

Mid-range microphone ($100 - $200)

Intermediate video editing software ($100 - $200)

Advanced Cooking Content Creation Setup: $1,000+

High-end camera ($1,000+)

Professional microphone ($200+)

Advanced video editing software ($300+)

5. Beauty and Fashion Niche:

This style of content is great if you are a makeup and beauty or fashion enthusiast, and you need a platform to showcase styles and products.

You may also simply enjoy putting on makeup, reviewing beauty products, or exploring fashion styles.

Basic Beauty Content Creation Setup: $100 - $500

Basic camera ($100 - $300)

Basic lighting setup ($50 - $100)

Beginner video editing software ($50 - $100)

Intermediate Beauty Content Creation Setup: $500 - $1,000

Mid-range camera ($500 - $700)

Mid-range lighting setup ($100 - $200)

Intermediate video editing software ($100 - $200)

Advanced Beauty Content Creation Setup: $1,000+

High-end camera ($1,000+)

Professional lighting setup ($200+)

Advanced video editing software ($300+)

6. Fitness Content

Ideal for those who love working out and have a good understanding of fitness.

Creating fitness content is budget-friendly, and you can also seek out deals on fitness equipments or gym subscriptions to keep costs reasonable.

Basic Fitness Content Creation Setup: $100 - $500

Basic camera or smartphone ($100 - $300)

Basic microphone ($50 - $100)

Beginner video editing software ($50 - $100)

Intermediate Setup: $500 - $1,000

Mid-range camera ($500 - $700)

Mid-range microphone ($100 - $200)

Intermediate video editing software ($100 - $200)

Advanced Setup: $1,000+

High-end camera ($1,000+)

Professional microphone ($200

Music requires training and talent; and may take time to gain traction, but you can share your journey as you work on your passion. 

Travel on the other hand is a good option for travel enthusiasts, though it involves more effort and expenses compared to other content niche and types.

The Gaming is also best suited for video game enthusiasts with a gaming console or PC. The capture card and video editing software, and gamig console may also command a relatively large expense.